We use diamond as a symbol for our culture.
Worthiness
Like each diamond is worthy, we consider everyone as worthy. Small and big, shiny and rough, colourless and colourful, modest and eye-catching. From this noncompetitive starting point, we discover, unleash and enjoy talents and passions.
Transparency
We are transparent and honest. We take courage to embrace our weaknesses and imperfections, face the truth and cut the crap.
Generosity
A diamond is thé ultimate and timeless gift to show your beloved that they are very precious to you and worthy to give your all. We choose to share and care generously. It defines our strength.
Determination
Transforming a rough diamond into a desirable brilliant requires serious courage, time and focus. Determined we keep our eyes on the prize. Chasing our dreams.
Humility
After all, each diamond is just carbon. To glitter and shine, it needs external craftsmanship and a source of light. We keep our feet firmly on the ground.